Last Words
It takes 4 tons of pressure to make juice.” (Not if you have thumbs.)
Raised
$120 million — liquefied by bad PR and worse logic
Cause of Death
A $400 machine… outperformed by human hands.
Notable twist
Raised $120M. Killed by a Bloomberg squeeze test.
Details
Juicero promised fresh juice at home — no mess, no prep. Just pop in a proprietary produce pack, and the $400 Wi-Fi-connected machine would squeeze out cold-pressed goodness. Investors poured in $120M. But then Bloomberg tested the packs… and found you could just squeeze them by hand. No machine needed. The internet exploded with mockery. Juicero tried to defend the tech, but the damage was done. Sales tanked. Subscriptions stalled. Juicero shut down within months — a symbol of over-engineered nonsense and Silicon Valley self-parody.
Pitch: “The Keurig of cold-pressed juice.”
