Pitch: “The Keurig of cold-pressed juice.”

🧠 Cause of Death: A $400 machine… outperformed by human hands.

⚰️ Notable Twist: Raised $120M. Killed by a Bloomberg squeeze test.

💸 Raised: ~$120 million — liquefied by bad PR and worse logic

💬 Last Words: “It takes 4 tons of pressure to make juice.” (Not if you have thumbs.)

📝 Short Description (for detail page):

Juicero promised fresh juice at home — no mess, no prep. Just pop in a proprietary produce pack, and the $400 Wi-Fi-connected machine would squeeze out cold-pressed goodness. Investors poured in $120M. But then Bloomberg tested the packs… and found you could just squeeze them by hand. No machine needed. The internet exploded with mockery. Juicero tried to defend the tech, but the damage was done. Sales tanked. Subscriptions stalled. Juicero shut down within months — a symbol of over-engineered nonsense and Silicon Valley self-parody.