Pitch: “Daily design deals, beautifully curated.”

🧠 Cause of Death: Grew too fast, burned too much, sold too little.

⚰️ Notable Twist: Valued at $1B, sold for $15M.

💸 Raised: ~$336 million — $200M burned in two years

💬 Last Words: “Design is everything.” (Except margin.)

📝 Short Description (for detail page):

Fab.com launched as a daily flash-sale site for stylish, affordable home goods. It went viral in 2011, raised hundreds of millions, and hit unicorn status. But the company scaled way too fast — ballooning to 700+ employees, expanding globally, and acquiring startups without a clear plan. Logistics faltered. Customers complained. The novelty wore off, and margins were thin. When sales stalled, Fab laid off two-thirds of its team and shut down its EU ops. In 2014, it was sold for a fraction of its peak valuation. A shining example of beautiful branding… with no business behind it.