Pitch: “Wearable tech that understands you.”

🧠 Cause of Death: Too much hype, too many bugs.

⚰️ Notable Twist: Raised nearly $1B — but couldn’t build a fitness tracker that actually tracked.

💸 Raised: ~$930 million — sweated it all out, then flatlined

💬 Last Words: “We’re not Fitbit. We’re better.” (They weren’t.)

📝 Short Description (for detail page):

Jawbone was once a titan of consumer tech — famous for sleek Bluetooth earpieces and later, its UP fitness trackers. It raised nearly a billion dollars and was seen as a stylish rival to Fitbit. But underneath the polished design, its products were unreliable. Trackers failed, apps crashed, and returns piled up. As competition from Apple and others grew, Jawbone couldn’t keep up. Years of overfunding masked poor execution — until there was nothing left to hide. In 2017, it quietly went bankrupt, becoming one of the most expensive wearable failures in history.